microsoft_apple_marketshare

There has been a lot of speculation that Microsoft‘s new ad campaign has been working to convince people that Windows machines are a better value.  If in fact this is true it would be the first time in recent history that Microsoft’s ads are out performing Apple‘s.

The actual data itself is very interesting and shows that Microsoft is making an impact on people aged 18 to 34.

Based on daily interviews of 5,000 people, BrandIndex found the age group gave Apple its highest rating in late winter, when it notched a value score of 70 on a scale of -100 to 100 (a score of zero means that people are giving equal amounts of positive and negative feedback about a brand). But its score began to fall shortly after and, despite brief rallies, hovers around 12.4 today.

Microsoft, on the other hand, has risen from near zero in early February to a value-perception score of 46.2.

That kind of shift especially in the age range most likely to support them, is a big win for Microsoft.  They originally received a lot of criticism for their campaign of a “normal” person when it turned out she was hired actress.  Looking back on it I am sure that Microsoft would do it exactly the same all over again.

Check It Out> Advertising Age